Officials have stopped 'saucy' ads ahead of a major Party meeting
BEIJING, China - Days after banning "sexually provocative sounds" on television, China has now stopped networks showing "saucy" adverts for push-up bras and figure-hugging underwear ahead of a major Communist Party meeting next month.
Other targets of the crackdown are "low-brow and base" commercials for sex toys and those featuring famous people or experts attesting to the efficacy of medicines, the State Administration of Radio, Film and Television said on its Web site on Friday.
"Every television advertisement management bureau and television station must strengthen their political consciousness and responsibility towards society," Tian Jin, deputy head of the regulator, was quoted as saying.
The order is the latest in a raft of measures which have included axing reality shows featuring sex changes and plastic surgery and banning talent contests during prime-time.
The media watchdog's edicts have reached fever pitch in recent weeks, ahead of a meeting of the 17th Party congress, a sensitive five-yearly meeting at which key national leaders are appointed and policy set for the next few years.
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